Grow Perfect Chilies: Understanding Chili Plant Growing Stages

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Chili peppers, scientifically known as Capsicum annum, are a vibrant and fiery addition to any kitchen garden. With over 4,000 varieties to choose from, there’s a chili plant to suit everyone’s taste buds and growing conditions. Whether you’re planting them in pots on your balcony, in a greenhouse, or straight into the ground, these versatile plants are easy to grow and provide a plentiful supply of crisp, fresh chilis throughout their growing season.

Growing chili peppers at home has become a popular hobby for many gardening enthusiasts. Even beginners can reap the spicy rewards with a little care and attention. Here’s how the lifecycle of a chili plant unfolds:

To give you a better idea of how a chili plant grows, check out this fascinating time-lapse video:

Stages of Chili Plant Growth

1. Sowing Chilli Seeds

Choosing Your Chili Varieties

The first step in growing chili plants is choosing your chili seeds. With a wide array of chili varieties, you can pick a type that matches your heat preference. If you crave a fiery kick, hot peppers or super hot chilies such as 7Pot Primo or Ghost Peppers (Bhut Jolokia) are ideal choices. These varieties pack a punch and add a spicy zing to any dish. But if your palate prefers a milder flavor, opt for less spicy chili peppers like Jalapenos or Anaheim peppers. These varieties offer a gentler heat that compliments rather than overwhelms your taste buds. The choice is yours, it all depends on your heat tolerance.

Scarification Process

Chili seeds are naturally spread by birds in the wild. Interestingly, birds are immune to the burn of the capsaicin in chili peppers, a characteristic believed to have evolved to facilitate seed dispersal. After a bird consumes a chili, the seeds pass through the bird’s digestive system, undergoing a process known as scarification. This process softens the seed shell, allowing oxygen to penetrate, thereby aiding germination. This method is particularly useful for older seeds, although it also boosts the germination rates of fresh seeds.

To mimic this natural scarification process, we can use tannins found in tea. Both English breakfast tea and chamomile tea are rich in tannins. After steeping your tea for about 30 minutes, let it cool to room temperature, and you’re ready to soak your seeds. Ensure the seeds are fully covered, and don’t forget to label your seeds to avoid any mix-ups later. You can also use hydrogen peroxide (3% strength) for chemical scarification, although tea has proven most effective in my experience.

Selecting the Best Soil for Chili Peppers

Chili peppers thrive best in high-quality compost. Loose soil is ideal as it allows the roots to spread out and access nutrients easily. If your soil contains debris, consider using a riddle or compost sieve to ensure your soil is fine and fluffy.

Sowing the Seeds

To sow your chili seeds, you’ll need a seed tray, chili seeds, and loam-based seed compost mixed with vermiculite. These can be easily obtained from your local garden shop.

Follow the steps below:

Pro tip: To speed up the germination process, you can wrap the seeds in a moist paper towel. Keep the towel damp by sprinkling it with water daily, and store it in a location where the temperature stays above 68 degrees Fahrenheit. In about ten days, your seeds should sprout. Once they do, transplant the sprouts into small pots and continue to keep the soil moist.

The Sweet Spot: Optimal Temperature for Growing Chilli Peppers

The perfect temperature range for your chilli pepper plants lies between 70-90°F (21-32°C). Make sure to keep these delicate plants indoors until the frost is firmly in the rear-view mirror. The top of your refrigerator might be a surprisingly ideal location for seed starting due to the consistent warmth it provides. If you’re looking for more control over the growing conditions, heated propagation trays are your best bet.

For those of us with cooler climates (hello, UK!), chilli peppers thrive in the greenhouse environment. This controlled setting allows you to experiment with a greater variety of peppers, including the so-called ‘super hots’ which require a longer growing season.

Nurturing Your Seeds & Seedlings: The Watering Process

Once your chilli pepper seeds are nestled in their seed trays and blanketed with soil, it’s time to water them. For this initial watering, a spray bottle is your best tool. It allows you to gently mist the soil, ensuring your seeds aren’t disturbed.

The water you use should be at room temperature. Tap water can be used, but if possible, opt for rainwater or let your tap water sit in an open container for an hour to allow chlorine and chloramine to dissipate.

After the initial watering, cover any exposed seeds with a bit more soil. To ensure thorough saturation, consider bottom watering by adding water directly to the tray. Create a miniature greenhouse effect by placing a dome over the seeds to maintain humidity. Over the next 2-3 days, allow the soil to dry out slightly.

During the germination period, your seeds need to remain in a moist environment. It’s a delicate balance; you want to see condensation inside the dome without overwatering your seeds. Check water levels every few days to prevent your seeds from drying out.

The waiting game begins now, but patience is rewarded with the miracle of germination. There’s nothing quite as satisfying as seeing the first shoots emerge while growing chilli peppers from seed.

Continue bottom watering throughout the growing season, even after you’ve potted up your chillies.

2. Germination Time

Once your chili seeds are cozily nestled into their warm, moist soil, you can anticipate the exciting germination stage to kick in after about 7 to 10 days. However, the temperature needs to be a solid 60°F for this magic to happen. So, if you’re experiencing a cooler climate, make sure to keep a close eye on the temperature. A bit of patience might be in order if conditions aren’t ideal.

The germination timeline can vary significantly depending on the particular variety of chili you’re growing. For instance, the fiery Habanero might take as long as four weeks to germinate. On the other hand, the feisty Cayenne seeds can pop up in just a few days. When choosing your chili variety, it’s a good idea to factor in the germination time and adjust your expectations accordingly.

During germination, keep the soil moist but not drenched. A gentle spray of water every other day should do the trick. You’ll know your seeds are germinating when you see the seed case crack open and a delicate white shoot emerge. This is your cue that the next stage of the chili plant’s life is about to commence.

The Importance of Good Air Circulation

Once germination sets in, you can enhance air circulation by opening the vents on your propagation tray lid. This simple step can significantly reduce the risk of damping off, a disease that can cause your seedlings to wilt and collapse. During this stage, it’s also advisable to turn off any heat source, provided the temperature stays around a cozy 20 degrees Celsius (about 68°F).

The first set of leaves you’ll notice are called cotyledons, followed by the “true leaves.” Once the true leaves make their appearance, you can remove the propagation tray lid. Consider introducing a small fan to encourage air circulation, which will contribute to stronger and healthier plants. If some seeds are lagging behind in the germination process, you can maintain their humidity by placing shot glasses over them.

Top-Watering vs Bottom Watering Chilli Plants

The roots of your chili plant perform multiple roles. They not only absorb nutrients and moisture, but they also need to breathe. If your soil is consistently sopping wet, you risk drowning the roots and compromising the health of your plant. You can usually gauge your plant’s moisture needs by lifting the pot. If it feels lightweight, it’s likely time for a drink. For a more scientific approach, you could use a soil moisture and pH meter.

If your chili plants are growing in the ground, top-watering is your best bet. However, if you’re using pots, you have the option of bottom-watering, which can be more effective in helping the roots absorb just the right amount of water. Top-watering is still an option, just make sure to drench the soil until water drains out the bottom.

A golden rule in watering your growing chili pepper plants is that it’s better to under-water than over-water. Your plants will tell you when they’re thirsty, often through drooping leaves. As a general rule of thumb, allow the soil to slightly dry out between waterings. This practice encourages the roots to stretch and search for moisture, which in turn promotes a healthier root system.

Artificial Lighting for Growing Chilli Pepper Plants

If you live in a region with a shorter growing season, like the UK, or if you’re working with limited space, artificial lights can give your chilies the boost they need. While a sunny window might work for some plants, it often doesn’t provide the light intensity chilies crave, especially during the dim winter months. A modern full-spectrum LED grow light running on a 16-hour on, 8-hour off cycle should be sufficient for most beginner growers.

Understanding the light spectrum and how plants perceive light can be a game-changer for your chili-growing journey. Unlike us humans who are most sensitive to yellow and green light, plants use the full light spectrum, with a particular focus on the blue and red ranges. Many grow light manufacturers produce full-spectrum LEDs that are enriched in these ranges to optimize plant growth.

Equipping yourself with knowledge about your lighting options and understanding how plants respond to different light spectra can take your chili-growing experience to the next level. For a comprehensive overview of artificial grow lights and some top picks, check out my article Best Artificial Lights for Plants: Boost Your Plants Growth.

Feeding Your Chilli Plants: The Essentials

Once your chilli plants have been around for approximately six weeks and have sprouted their first or second set of true leaves, it’s time to shift our focus to feeding your growing plants. By this stage, the nutrients within your compost are starting to dwindle, making supplemental feeding a crucial step for optimal growth. The primary nutrients vital for plant growth are Nitrogen (N), Phosphorus (P), and Potassium (K), collectively known as NPK.

3. The Sprouting Process: What to Expect

After your seeds successfully germinate, you can look forward to the sprouting stage. Initially, green shoots will break through the soil’s surface, eventually transforming into green leaves. The first set of leaves, known as cotyledons, are considered false leaves and will eventually wither away as the plant develops. The true leaves of the chili plant are lance-shaped and exhibit a deep green color.
The emergence of leaves signifies that the plant is ready to receive light for photosynthesis. At this stage, place your chilli plants in a well-lit spot that receives ample sunlight, as they will require about 6 hours of sunlight daily. If your chili sprouts are indoors, position them on a windowsill or behind glass.
As your chili plants are sprouting, they will still need moist soil. You can adjust your watering schedule to every two days, but always check the soil first with your finger to determine if it has dried out.

4. The Arrival of Seedlings

The sprouting stage of your chili plant is an exhilarating time. It’s at this point that your plant is slightly delicate and sensitive but is also strengthening and developing more leaves. This is when your chili seedlings likely outgrow their seeding tray and are ready for transplanting.

You’ll want your seedlings to be approximately 1 inch tall before transplanting them. This gives them the best chance for survival, as their root system will be robust enough to handle the transition.

The seedling stage typically spans one to two months from the time you sowed your seeds. Therefore, you can expect to transplant your seedlings outdoors in May, once the soil has started to warm up.

One way to determine if your seedlings are ready for transplanting is to check the underside of their tray. If you see roots beginning to emerge, this is an indication that they’ve exhausted their soil and are ready to be moved to a larger container.

To ensure your chili seedlings thrive in their next stage of life, you can either plant them in pots (3-4 inches/7-10 cm is ideal) or find a sunny spot in your garden or vegetable patch.

If you decide to plant in pots, fill them with a high-quality potting mix. Moisten the soil in the pot to give the seedling a nurturing environment to settle into. After the pots are ¾ full of soil, create a hole in the center to accommodate the seedling.

To transplant, ease the seedlings out of their current container, taking care not to disrupt the roots too much, and gently plant them into their new soil-filled pots. Backfill the pot with soil and firmly tamp down around the seedling to ensure it’s securely in place.

Water the seedling again and enjoy watching your chili plant grow!

If you’re planting your seedlings directly in the garden and they’ve sprouted indoors, make sure to take a week to harden them off.

You can harden your seedlings by giving them a few hours of direct sunlight outdoors each day, and bringing them back indoors when temperatures drop. This step is crucial to prevent your young plants from experiencing shock when introduced to outdoor life.

Preparing Your Pepper Plant Seedlings for Success

Your pepper plant seedlings need a head start before you move them outside or into larger containers. This means about eight to ten weeks of indoor growth, allowing the root systems to fully develop. Whether you’re planning to grow chilli peppers in pots in a greenhouse or outdoors in your garden, transplanting your pepper plants is an essential step for their growth and productivity.

Before transplanting your chillies, pick a spot that gets plenty of morning sun and has slightly acidic soil, as peppers thrive under these conditions. If you’re using pots, make sure they are at least 5 gallons to allow for adequate root development. And remember, always wait until the last frost has passed before transplanting.

At this point, it’s time to boost your soil mix with perlite and vermiculite.

Boosting Your Soil Mix with Perlite and Vermiculite

Over the past decade, I’ve found that a soil mix of compost, perlite, and vermiculite greatly enhances soil structure and promotes better aeration and moisture retention. Here’s a little about these two elements:

I’ve found that a soil mix ratio of 10 parts compost, 1 part perlite, and 1 part vermiculite works wonders. Simply combine these in a large bucket; no need for precise measurements. Recently, I’ve added fish blood and bone meal to my mix, a dry powder that provides excellent nutrients. If you’re using the ratio above, add half a part of this meal to your soil mix.

This soil mix is perfect for the next stage of your chilli plant’s life: transplanting them into a bigger pot and prepping them for outdoor life. It should provide enough nutrients for at least the first month or month and a half.

Making the Transition: Hardening Off Chilli Plants

Hardening off your chilli plants is an essential step in transitioning them from a cozy indoor environment to the great outdoors. The process involves gradually introducing your plants to outdoor conditions, rather than abruptly moving them from a temperature-controlled setting to the harsh realities of direct sunlight and fluctuating temperatures. As I’ve noted before, make sure the risk of frost has passed before beginning this process.

When I start this process, I usually transplant the plants into larger containers—especially if they’re starting to get rootbound—and move them to a small, sheltered greenhouse that doesn’t get full-day sunlight.

Relocating to the Main Greenhouse

After about two weeks, when your plants are thriving in their temporary shelter, it’s time for the big move to the main greenhouse. The goal is to gradually accustom them to receiving sunlight for most of the day. You can monitor their progress and adjust the sun exposure as needed. For example, my smaller greenhouse allows only about 20% of the day’s sun to reach the plants, which is a good starting point for hardening off.

Alternative Hardening Off Methods

If you only have a few plants, you might opt to manually move them in and out of the sun each day. However, with larger quantities of plants, this can be labor-intensive. Other strategies include using shade netting or hanging a shade cloth from the greenhouse ceiling to limit direct sunlight during the first week or two.

By following these steps, your chilli plants will be better prepared to thrive in their final outdoor home.

5. The Blossoming of Your Chili Plant

You’ve been following our tips and your chili plant is thriving. So what’s next? It’s time for the flowering stage. This milestone is a strong indication that your chili plant is content with the conditions you’ve provided. It’s a pat on your back for a job well-done!

Chili flowers are usually small, white, and star-shaped, adorned with purple anthers and filaments. These blossoms start to appear when temperatures reach at least 50°F.

Chili plants are unique in that they don’t require bees or insects for pollination during their flowering stage. They are self-pollinating; this means that the male part of the plant (stamen) needs to come in contact with the female part (pistil) for fertilization to occur. Want to give your chili plant a helping hand? Gently shaking the plant occasionally can facilitate this process.

As fertilization progresses, your chili flowers will start to produce your eagerly-awaited chili peppers. Watch as the petals drop off, and the base of the chili starts to form. Over time, your chilis will grow in length and breadth, finally reaching their maturity stage.

Pollination and Maturation of Chili Plants

Peak growing season, around July in the UK, sees your chili plants standing tall at around 60 centimeters. This is when you’ll start to notice flowers blooming. Pollination can pose challenges, particularly if your plants are grown indoors or in a greenhouse with limited access to natural pollinators like insects.

Chili peppers have the ability to self-pollinate, meaning the same flower can fertilize itself. A gentle shake of the plant at regular intervals during the growing season can usually do the trick. However, some chili varieties pose more of a pollination challenge than others.

For indoor plants or those that are proving difficult to pollinate, manual pollination using a cotton bud or a soft paintbrush can work wonders. You need to gently rub the cotton bud against the stamen (the pollen-producing male part of the flower) and then brush it onto the stigma (the female part). This strategy can boost pollination effectively.

Successful pollination is crucial to the transformation of flowers into chili peppers. While natural pollinators like bees are the best-case scenario, manual methods can be just as effective if done with care. So don’t be discouraged if you don’t have a swarm of bees at your disposal: a cotton bud or a good shake can do the job!

Battling Common Diseases and Pests in Chilli Pepper Plants

Pepper plants, while sturdy and resilient, are susceptible to a variety of diseases and pests that can hinder their growth and productivity. Some of the most common diseases that afflict pepper plants include bacterial spot, mildew, rot, and various fungal diseases.

These diseases can lead to symptoms such as browning or spotting of leaves, wilting, stunted growth, and a decrease in yield. As a novice gardener, it’s paramount to keep a close eye on these potential issues, identify them early, and take necessary measures to control them promptly.

In addition to diseases, pepper plants can also fall prey to pest infestations. Common culprits that attack pepper plants include aphids, slugs, worms, and flea beetles. These pesky creatures feed on the leaves or fruits of the plants, causing significant damage if left uncontrolled. Aphids, for instance, suck the sap from the plant’s leaves while slugs and worms like cutworms and hornworms chew through the foliage.

Identifying these pests accurately is crucial to implementing appropriate control measures in a timely manner. One natural alternative I highly recommend is neem oil. This acts as an effective insect deterrent without compromising plant safety. It interferes with the hormones of the aphids and disrupts their feeding and reproductive cycles.

To create a safe and cost-effective bug spray, mix neem oil with dishwashing liquid and water. Apply this mixture to the plants using a sprayer, focusing particularly on the undersides of the leaves where pests are likely to be hiding. It’s generally recommended to apply this natural bug spray twice a week, but you can adjust the frequency based on your specific needs.

Additionally, consider integrating some companion plants into your garden. These plants attract beneficial insects and wildlife that can help manage pests, promoting a more sustainable approach and minimizing the need for pesticides. Remember, these are edibles we’re dealing with, so avoiding chemicals is a priority.

In essence, being proactive about pest control can save your plants and lead to a fruitful growing season.

6. The Art of Ripening

The ripening stage of chili peppers is often a test of patience for many gardeners. There’s something incredibly satisfying about seeing your chilis grow to their full size. However, after your chilis have borne fruit, they will need time to ripen or mature.

Preferences for chili pepper heat levels vary significantly. Some people crave the blistering heat of fully matured chilis, whereas others prefer the milder, green chilis. Balancing these taste preferences with your patience will determine how long you let your chilis remain on the plant.

During the ripening stage, the weather should be consistently warm with plenty of sunlight – think of this as peak summertime. When picking chilis during this stage, ensure you’re happy with the taste. They will not ripen further once plucked from the plant.

Don’t panic if your plant continues to produce flowers while other fruits are ripening. This is a common occurrence and part of the plant’s natural cycle.

7. The Joy of Harvesting Your Chilli Peppers

After all the sweat, toil, and tender care, the moment of truth arrives. It’s time to harvest your chilli peppers! The method remains the same, whether your chillies are vibrant green or fiery red. Typically, green chillies are ready for harvesting around the 75-day mark of the growth cycle. If you prefer red chillies, simply let them ripen for an extra month on the plant.

To harvest your chillies, use clean, sharp secateurs or scissors. This prevents any damage to the stem and reduces the risk of disease. Now, here’s the fun part about chilli plants – the more you harvest, the more they produce! It’s a spicy win-win situation. If you’re growing a super-hot variety, wear gloves during harvest to avoid any painful surprises later!

The Art of Speeding Up Chilli Plant Growth

Chilli plants love heat and can sometimes test your patience in cooler climates. However, with some strategic interventions, you can speed up the growth process and enjoy your chillies sooner.

To ensure your chilli plants grow at optimal speed, follow these steps:

Most chilli plants mature between 80 to 120 days. By following these steps, you could potentially enjoy your first harvest at 65 days, especially if you choose a fast-growing variety like the yellow jalapeno.

Kickstarting Your Chili Plant Growing Journey

Raring to try your hand at growing chili plants? The ideal time to sow your seeds is between January and March. The magic temperature range for germinating chili seeds is between 70°F to 90°F (21°C to 32°C), with the sweet spot being around 26°C. Chili plants thrive in tropical and subtropical conditions, and a humidity level of over 50% is like a dream come true for them.

In the peak of summer, as the air turns drier, your plants will shift gears into flower production and ripening mode. Don’t worry if you’re not a fan of the summer heat; you can grow chilis indoors all year round, given the right conditions. Frost is the nemesis of chilis, particularly the more fiery varieties. Seedlings can take a hit when the night temperature drops below 54°F (12°C), so consider planting them in pots. This way, as the temperature dips, you can easily move them indoors.

Here’s a tip straight from my personal experience: Last year, I planted 30 chili plants outdoors and found myself uprooting them to move them indoors as the weather cooled down. Save yourself the effort and start them in pots. Use the outdoor space for a different crop instead!

Overcoming the Chili Growing Hurdles

Growing plants can come with a fair share of challenges. But don’t worry, I’ve got your back! Here are some common issues you might face while growing chili plants, along with some effective solutions:

In the world of gardening, patience and persistence are your best friends. The road to growing chili plants might be bumpy, but the joy of watching your little seedlings thrive and produce a bountiful harvest is worth every bit of effort.

FAQs About Growing Chili Peppers

How Can I Grow Chillies at Home?

Growing chillies at home can be a rewarding endeavor, especially if you enjoy a good kick of heat in your food. Begin by purchasing chili seeds from a reputable online seed supplier or your local garden store. Plant these seeds in seed trays, carefully nurturing them according to the guidelines provided above until they sprout into young saplings. When they reach this stage, it’s time to repot or transplant these seedlings to their permanent spots for the growing season. If you’re dealing with limited indoor space or inadequate sunlight, consider investing in a grow light to foster your chili plants’ growth.

How Long is the Growing Season for Chillies?

The growth timeline for chili plants can vary based on the specific variety you’ve chosen to cultivate. However, generally speaking, they tend to thrive during your area’s hot weather period. Bear in mind that many pepper plants require several months to grow and ripen fully, so ensure your plants have ample time in the right heat and humidity conditions to reach maturity.

When Are Peppers Ripe and Ready to Harvest?

The ripening stage of peppers is marked by a noticeable change in their color. Depending on the variety, peppers may transition to yellow, orange, red, purple, or even brown hues when they’re ripe. Typically, hot peppers ripen to red or yellow, while sweet peppers can mature into a myriad of colors. In addition to color, the peppers should also feel firm to the touch. Once these criteria are met, it’s time to harvest your chillies.

Is there any Special Care Required While Growing Chilli Peppers in Pots or Greenhouse?

Indeed, there is! Chili plants require tender care and consistent attention during their growth period. Particularly, young plants need regular watering to flourish. Since chilies are warmth-loving plants, they’ll appreciate the cozy environment of a greenhouse.

Are All Types of Chilli Hard to Grow?

Not at all! There’s a wide spectrum of chilli varieties available that cater to both beginner and seasoned gardeners. Whether you fancy extremely hot peppers or prefer milder flavors like sweet peppers, growing chillies can be an enjoyable and educational activity. It’s an excellent opportunity to learn about different types of chilli, even if you’re a novice gardener.

How long do chili plants take to grow?

From sowing the seeds to harvest time, chili plants generally require between 80 to 120 days. If you prefer spicier chillies, you can leave them on the plant to ripen for an additional 30 days for an extra kick of heat.

What do chilis look like when growing?

Chilis begin as small, green sprouts emerging from the flower base. As they grow, their size increases, reaching a full length before starting to ripen. As they mature, they transition from green to red or yellow. However, sweet peppers may ripen into a wider range of colors.

The Life Expectancy of a Chili Plant: What You Need to Know

The average life expectancy of a chili plant is typically 1.5 to 3 years. However, keep in mind that the initial year of a chili plant’s life is often its most productive. Consequently, many gardeners opt to plant new chili plants each season to maximize their harvest.

The Art of Identifying a Ripe Chili

Identifying a ripe chili can be a bit tricky as they come in a rainbow of colors, including red, yellow, white, and even orange. For instance, ghost peppers can cause quite a bit of confusion due to their variety of colors. However, regardless of the color, a ripe chili will have a firm texture and vibrant color.

Take note, if the ripe peppers appear soft and wrinkled, they might be overripe. While they’re still edible at this stage, exercise caution as their heat levels are significantly intensified.

What to Do If Your Chili Plant is Wilting?

If you find your chili plant wilting, it could be due to several reasons. It could be a watering issue, either too much or too little. To rectify this, ensure you are watering your plant sufficiently and the soil provides adequate drainage.

Another possible cause could be a deficiency in soil nutrients. Chili plants flourish in rich soil. Consider using a high-potassium, low-nitrogen fertilizer. If you’re using liquid fertilizer, apply it weekly, but always follow the instructions if you’re using other types of fertilizers.

Chili plants thrive in warm climates, so lower temperatures could also be causing your plant to wilt. Finally, consider the size of the container. If your pot is too small, the plant can become root-bound, hindering its ability to absorb water and nutrients. In such a case, it’s time to repot your chili plant into a larger container.


Chili plants are a favorite among beginner gardeners due to their low-maintenance nature and high-yield production in the first year. Given the right conditions; warmth, suitable soil, and adequate watering, you can enjoy a steady supply of chilis each summer.

Chilis are a versatile addition to any kitchen, and you can preserve your harvest by drying them for use in winter or making sauces. With over 4000 chili varieties to choose from, embarking on chili cultivation can open up a whole new world of gardening culture!

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Adam White is the founder and chief editor at He has years of experience from years of Gardening, Garden Design, Home Improvement, DIY, carpentry, and car detailing. His aim? Well that’s simple. To cut through the jargon and help you succeed.